How to connect parquet producing, inspiration and discussion sessions? We immersed ourselves at the theme of inspiration during the Quadratura event. Parquet is made according to the familiar technology, but each has its own “muse” in the creation and production of the material.
We were engaged in the full cycle of the event creation: idea, concept, music, decoration, guests and all dynamics. Our mission was to understand how the brand team was inspired and to conduct a discussion with guests. The whole event is not just a one-day story, but the result of an integrated approach.