See You in the Forest
The See You in the Forest project has evolved beyond being merely an immersive shopping space that seamlessly merges art and multimedia technology, it has also emerged as an incredibly heartwarming charity campaign. ALL proceeds from sales will be channeled towards the AYALA Foundation to acquire equipment for diagnosing vision problems and preventing blindness in newborns. This special New Year project unfolds as a genuine holiday miracle, serving as a poignant reminder that magic is real — it is a creation of our own making.
Category
Social Impact
Art Impact Lab
Client
VILED
Impact
10 000 + audience reach
By December 1, Faenomen has crafted a special project for VILED — the Saks Fifth Avenue Pop-Up Store in Esentai Mall. This distinctive immersive shopping space envelops guests in the enchanting ambiance of a fairy-tale forest, engaging all senses for a truly unique experience.
Step into an enchanting forest where whimsical trees, cloaked in frost, appear to dance in a mesmerizing spectacle. The air is filled with the voices of fairy-tale creatures and the mysterious whispers of nature, accompanied by video projections and the intricate interplay of shadows cast by enigmatic trees. Immerse yourself in the subtle and delicate fragrance of sequoia trees, stimulating the imagination through the sense of smell.
This enchanting experience was made possible through the collaborative efforts of several artists. Composer Alibek Batyrov crafted four musical compositions, each delving into a distinct mood of the Magic Forest.
Sculptor Bolat Abrakhanov lent his artistic touch, bestowing the trees with a mysterious and captivating form.
Nargiz Magayeva, our founder and creative director, has seamlessly integrated various art forms to bring to life the concept of a magical space where time unfolds uniquely for each individual. Within this realm, a distinctive dynamic unfolds, where everything pulsates with its own special life. Immersed in this enchanting narrative, you become the protagonist, navigating the fairy tale landscape in solitude with your emotions.
See You in theForest
The Saks Fifth Avenue Pop-up Store has transformed into a space for good deeds. Every sale contributes to a noble cause — the acquisition of a specialized camera for diagnosing retinopathy in premature babies.
Retinopathy, a critical condition, necessitates timely detection and intervention to avert vision loss in newborns.
Miracles are the reality
of our
Choices
