Imagination becomes experience.
Faenomen is a creative studio founded by Nargiz Magaeva in 2015. We create exhibitions, installations, spaces and events for brands and institutions, bringing together research, artistic vision and production — from the first idea to the moment it meets your audience.
We give ideas a tangible form, inviting people to step in, to feel, and to see the familiar differently. This is how the imagined becomes personal — an impression, a memory, a new way of seeing the world.
Projects

Cartier
2019Clash de Cartier

See You in the Forest
2023Saks Fifth Avenue holiday pop-up

Gentleman Givenchy
2021An immersive labyrinth for a fragrance launch

Private Dinner
2021A reception for guests from London

MUSE
2025“Science Made Visible” — an exhibition and public programme

Chopard
2020A dinner celebrating the launch of the Alpine Eagle watch

Air Astana’s 40th Aircraft
Unveiling the airline’s fortieth airliner

Upcycling for the future
2022Objects made from unrecycled Air Astana aircraft parts

Saks — 10 Years
2022The New York subway at Saks Fifth Avenue

The Roots
2023Public art: sculpted hands growing out of roots

Airbus A321LR
2019An Air Astana airliner unveiling in a hangar

Pattern
2022Video art on domestic violence

My Riverbeds
2024Dina Baitassova’s solo exhibition

Empath
2020A 27-metre human figure of light in the steppe

When feelings speak
A robot and a textile canvas for Yurta Interiors

Runway Summary
Scenography for a show at Esentai Mall
Every new project, exhibition or event begins with a conversation.
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