Events · 2021
Gentleman Givenchy
An immersive labyrinth for a fragrance launch
The launch of the Gentleman Givenchy fragrance is built around its philosophy: the five facets of the modern gentleman.
A theatrical production outside the theatre took the form of a labyrinth shaped like the Givenchy logo. Each facet of the gentleman is revealed in its own state, and the space transforms with the action: projection, light and sound fill the structure with new meaning.
A simple form becomes immersive: the labyrinth the guests walk through vibrates and breathes, while the voice of the gentleman, actor Chingiz Kapin, guides them through the entire performance.
