Imagination becomes experience.
Faenomen is a creative studio founded by Nargiz Magaeva in 2015. We create exhibitions, installations, spaces and events for brands and institutions, bringing together research, artistic vision and production — from the first idea to the moment it meets your audience.
We give ideas a tangible form, inviting people to step in, to feel, and to see the familiar differently. This is how the imagined becomes personal — an impression, a memory, a new way of seeing the world.
Projects

Cartier
2019Clash de Cartier: You can be both

See You in the Forest
2023Saks Fifth Avenue holiday pop-up

Gentleman Givenchy
2021An immersive labyrinth for a fragrance launch

Private Dinner
2021A reception for guests from London

MUSE
2025“Science Made Visible” — an exhibition and public programme

Chopard
2020A dinner celebrating the Alpine Eagle watch

Air Astana’s 40th Aircraft
Unveiling the airline’s fortieth plane

Upcycling
2022Objects made from Air Astana aircraft waste

Saks — 10 Years
2022The New York subway at Saks Fifth Avenue

The Roots
2023Public art: sculpted hands growing out of roots

Airbus A321LR
2019An Air Astana aircraft unveiling in a hangar

Pattern
2022Video art on domestic violence

My Riverbeds
2024Dina Baitassova’s solo exhibition
Every new project, exhibition or event begins with a conversation.
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